Expertise · No. IV
Taking a technical product to market is its own discipline. I've run the full playbook: developer interviews in the field, conference presence, SEO and content strategy, PLG onboarding, and technical sales, sided by the best advisors from Techstars to independent agencies.
Designed and executed multi-channel go-to-market campaigns across email, SEO, and social media that generated over 5,000 monthly user engagements. Synchronized engineering releases with sales outreach to create repeatable adoption patterns. Built all public-facing assets in-house: CMS website, landing pages, developer documentation, and onboarding flows.
Read the blogConducted over 100 structured developer interviews and attended 20+ tech conferences to document infrastructure pain points and map competitive dynamics firsthand. Maintained a comprehensive dossier covering neo-cloud positioning and AI application segmentation, the kind of qualitative market intelligence that consulting firms sell for high fees.
Designed the full PLG motion at ByteNite: onboarding flow, self-serve activation path, developer documentation, and SDK guides, all built to minimize time-to-value for inbound users. Ran alongside a technical sales-led motion (SLG) for larger business accounts, allowing both tracks to coexist without friction.
ByteNite Developer DocsClosed startup deals through a consultative technical sales approach: running proof-of-concept deployments, diagnosing infrastructure fit, and structuring contracts aligned with customer usage patterns. Managed full post-sales support including troubleshooting deployments and LLM integration issues directly with customer engineering teams.